The house lights go down. The screen goes dark. And before a single actor shows up, before the plot moves an inch — the film has already told you exactly what it is. That's the title sequence. Ninety seconds. No dialogue. No story. Just type, motion, color, and intent. And somehow, it communicates an entire emotional universe. It's also, almost always, the work of a graphic designer.

Long before he became an in-demand Hollywood property master working on acclaimed productions like Everything Everywhere All at Once, Euphoria, Freakier Friday, and Blonde, he was a kid in Michigan, completely fascinated by movies like Hook and Jurassic Park, watching behind-the-scenes bonus content behind his favorite films, which he hoped would reveal how movie worlds were created. Today, Joshua Bramer helps create those worlds himself—designing and sourcing the props that bring characters, stories, and entire universes to life onscreen.

We tend to celebrate great films: the ones that win awards, dominate box offices, and resonate with our deepest emotions. But there's a strange, under-appreciated corner of cinema that deserves our attention too: truly bad films. Not mediocre. Not forgettable. We're talking about the gloriously misguided, bafflingly executed, "how did this even get made?" kind of bad.