Loctite Film Contest

Loctite wants to produce a humorous web-series about these stories, called “Have a minute for me”. Each episode of this series will show, with romantic irony, the story of a different broken object.

Your challenge is to use your creativity and your skills to create a 60 second video that will be one episode of this web-series: just shoot the video and give life to the object with the animation of your choosing. (See references for creative direction and examples). Please feel free to shoot your video in live action format.

Your video should be made of three different parts, in the order of your choosing:-

1. THE GOOD TIMES: the times when the object and its owner were happy together.
2. THE SAD TIMES: the object breaks, then it’s forgotten and abandoned, begging its owner to have a minute to fix it.
3. THE FIXING UP: the owner fixes the object easily with Loctite 60 sec. Universal Glue. Happy ending.

We are looking for funny but tender videos with a hint of romantic irony, that appeal to people of all ages, young and old, male and female. We want the audience to smile and to empathize with the objects’ story. There must be no speaking in your videos as we want these to appeal to a global audience. Please use the music provided in the materials download section of the brief.

To take part in this project and receive the new Loctite 60 sec. Universal Glue to use in your shoot, please send and email to support@zooppa.com with the subject line ‘I Pledge to Participate in the ‘Loctite’ project with your Zooppa username, full name, and shipping address!

This product is not in stores yet, so you must pledge in order to receive a tube. Global participation is welcome.

• Length: your video should be exactly 60 seconds.
• The object MUST be the protagonist of your video.
• Your video should tell the story of the object including the three phases given above, but in the order of your choosing.
• Please feel free to shoot your video in live format
• Product Application Scene (see below under Product Application Scene for more details on this requirement)

ANIMATION OF THE OBJECT

• Please select a mid-sized object of your choice that meets the requirements listed in the Object Requirements document. This document will be provided to you after pledging for your product.
• The object must be unbranded.
• The object must be animated in a simple way, with the style that you prefer: you can do it by adding an animation on a real object (please view the Example of Animation that is downloadable in the Materials for more details) or by creating an animated object from scratch. All animation types are acceptable, from 3D animation, to real life doodles or video collage… Just follow your style, your capabilities and your creativity.

PRODUCT APPLICATION SCENE

• The object must have a broken area of approximately 10–20 cm
• The object must be repaired using Loctite 60 sec. Universal Glue. Every participant who makes a pledge will be provided with a pack.
• In the scene of the fixing up, the product must be visible and in a good state but we recommend that you avoid making it too promotional.
• The scene of the fixing up should be a close up scene of the object being repaired, with a clear shot of Loctite 60 sec. product, not covering the product label with the hands.
• The broken parts should be quite clean and smooth. Please make sure that they are not indented or jagged.
• Remember that the glued parts should be held together for a minute after the product is applied. In your video you only need to show just a couple of seconds of this action.

AUDIO

• Your video MUST use the provided music base (downloadable in the Materials)
• Do not use any spoken voice or dialogue in a specific language
• Feel free to add sounds effects to emphasize the storytelling and create the “voices” of the objects (sounds, not words).

TECHNICAL REQUIREMENTS

• Do not use stock videos: all material submitted should be your original work.
• Avoid the presence of any brand, but Loctite, in the video.
• Your video must start with the provided entry graphic and end with the provided final graphic (downloadable in the Materials)
• Technical requirements for deliverables: the master video should be delivered in .MOV format, Full HD (1920 x 1080 pixels), no compression.
• We recommend that you do not use mobile phones or GoPro.

• Loctite is one of the world’s leading brands of adhesives, sealants and surface treatments. Used both in industry and the home, Loctite’s premium quality products are available in over 80 countries worldwide. Since 1997 Loctite is a brand of the Henkel Company.
• Your video will be used all over the world, also in countries were this product will be distributed not under Loctite brand, but with under brands of the Henkel company. For this reason, some of the winners may be requested to re-shoot with the other brands only the scenes of the product application.

ABOUT THE CAMPAIGN

• Remember that the winning videos will be episodes of a web-series: consider this when creating yours. So we recommend not using an “advertising” approach, but a storytelling approach.
• Loctite will also use the winning videos as material for the promotional campaign, so they could be cut and edited in different ways for different promotional purposes.
• Because of this, we recommend shooting many different short scenes, avoiding long-takes/sequence-shots.
• For the same reason, winners will be asked to provide also the editable master video with timelines and assets included.

ABOUT THE LANGUAGE

• Winning videos will be used all over the world, so please do not use any overlaid text, titles, or spoken voices in a specific language in your films.
• These videos will be shown globally, to a mainstream audience (including children): we recommend avoiding any scene that may hurt their sensibility. Moreover, please avoid any racist or offensive content.

Awards criteria

• 25% Engaging Storytelling
• 25% Production Quality (including product scene)
• 25% Creativity & Originality
• 25% Humor & Tone of Voice (make the audience smile and empathize with the objects)

Ethyl 2-cyanoacrylate. Warning. Cyanoacrylate. Danger. Bonds skin and eyes in seconds. Keep out of the reach of children. Causes serious eye irritation. May cause respiratory irritation. Causes skin irritation. Avoid breathing vapors.

IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to remove. Continue rinsing. IF ON SKIN: Wash with plenty of soap and water.