EB Presents: Sydney Wiklund – Creator Partnerships Manager, Genies
Join the Business Department for a conversation with Sydney Wiklund!
Sydney Wiklund is a rising partnerships executive at the intersection of music, technology, and creativity. Currently, she’s the Creator Partnerships Manager at Genies – a tech company redefining marketing and communication for artists and creators like Justin Bieber, Paris Hilton, Rihanna, and more. Past partnerships include official avatar and digital good deals with Universal Music Group, Warner Music Group as well as the player's associations for the NBA, NFL and MLB.